Every website is unique and there is no one-size-fits-all when it comes to website marketing and search engine optimization (SEO). How many markets are you trying to reach? How intense is your competition? The process of getting search engines to pay attention to your web site requires specific, personalized service. This is because every site has industry specific and consumer specific objectives that must be addressed to optimize your search engine campaign. These factors affect the scope of your search engine optimization.

Currently over 350 million net users access information/data from over 2 billion web pages on the Internet. Over 75 % of the net users seek information through several major search engines such as Google & Yahoo. These major search engines can manage only 50 to 300 million pages in their databases, or 15 percent of the existing pages on the web. Getting listed and properly positioned in these major search engines gives you better search referrals.

NxtGen Systems provides a highly cost effective service that gives you higher positioning advantage resulting in multifold searches for your website culminating into a larger customer base. Search Engine Optimization will make your website “an effective e-business”.

Site Optimization and analysis:

• Category and keyword research. This requires development of strategic keyword phrases from your suggestions and further research
• Home page optimization. This requires specific HTML optimization of your home page and sub pages (title, meta-tags, alt tags, keyword usage).
• Additional content suggestions to ensure that your strategic keywords are reflected throughout well-written site content.
• Directory compliance for directories such as Yahoo!, Look Smart, and Open Directory Project (ODP) who have specific guidelines for good placement.
• Optimization for dynamic sites and frame sites.

Creation of Doorway Pages

• Keyword optimized pages. High rankings can be obtained by delivering a specific Web page to a particular engine seeking that information. This service requires creating, submitting, monitoring, reporting, researching, and resubmitting each keyword-phrase-optimized page for each keyword phrase to each individual robot engine.

Submission to Search Engines

• Submission of home page and sub pages to top engines and ODP. This includes working with ODP editors to acquire the best possible category listing.
   
• Yahoo Business Express. A Yahoo! Business Directory listing is mandatory. We work with Yahoo! editors to acquire your best possible category and submission in compliance with guidelines (keyword density and placement in the title, description, and URL).
   
• LookSmart Express Submit. A LookSmart listing is important because of daily high-volume searches (60 million per day through 5 of the top 10 portals, 5 of the top 10 Internet service providers, and hundreds of media partner sites worldwide). We work with LookSmart editors to acquire your best category and precise submission.

Monthly Maintenance

• Search engine placement maintenance is very important as the search engines change their placement algorithms, pages get dropped from the search engines, and other sites try to place above you.
   
• This phase includes the monthly services required to obtain and maintain your search engine placement including submission, monitoring, statistical reporting, and link popularity.